For industrial automation, in the short term, this means higher production prices, as copper can account for 30% of motor costs. Consequently, lead times for motors and cabling are stretching significantly. Long-term access to resources should be an increasing concern for automation vendors as they plan.
These supply chain challenges are creating strategic openings. For industrial automation, the most immediate is product bifurcation. The quality of Chinese automation vendors, such as Inovance, ESTUN, etc. satisfy most requirements but at price points typically 30–40% below similar Western products. This "good enough" ceiling, combined with Chinese government subsidization for Chinese products on government projects, has created an uneven playing field for foreign vendors.
Many Western vendors have introduced a "China for China" approach, which is extending beyond production to a more holistic localization strategy including RND, HR, sales and marketing etc., to ensure rapid innovation and support for local customers. Illustrating this shift from global product adaptation to local co-innovation, Siemens launched 18 products specifically for the China market across automation hardware and software as part of its "China Accelerates 2.0" strategy.
In early 2025, Mitsubishi Electric launched the Lingling brand, aimed at the Chinese market and complementing the core Mitsubishi Electric portfolio rather than replacing it. Similarly, in November 2023, Bosch Rexroth signed a joint venture agreement with Zhejiang Hechuan Technology, targeting the Chinese automation market, while also acquiring a minority stake in HCFA using local partners cost structures and market relationships to compete.
At the same time, there is growing demand for "non-red" supply chains, those carrying no Chinese-origin components, particularly in defense-adjacent industrial sectors and critical national infrastructure, such as semiconductors. This is accelerating reshoring of manufacturing investment into regions such as Vietnam and Malaysia in Southeast Asia, India, and Mexico, as credible alternative sourcing and manufacturing locations. This shift is being accelerated by local manufacturing nationalization efforts.