Introduction
Omdia's Trends to Watch series helps you connect the dots between your business and trends our experts believe should be prioritized in 2025.
2025 will raise the bar on innovation and complexity that will shape the evolution of consumer technology markets. The overarching goal for companies across the media and entertainment and consumer electronics spectrum will be to identify new ways to grow as consumer spend on devices and services slows.
Players in these ecosystems should look to:
Monetize products and services by pinpointing innovative forms of value exchange for consumers.
Embrace transformative technologies to shift the needle in product modernization and business model efficiency.
Create strategic partnerships with adjacent providers to pave the way for complete service offerings and unlock new revenue streams.
For those in media and entertainment, this will mean experimenting with an ever-greater array of content, business models, and partnerships. Players from across TV, online video, games, music, and advertising industries will also take tentative steps towards embracing AI as more positive uses emerge and prove their worth.
Consumer electronics vendors are expected to enhance key AI features and business models as the technology becomes standard across a growing number of devices. That will be part of a wider shift towards service-centric business models to better differentiate devices, generate additional revenue, and boost profitability as hardware sales slow.
Drawing on industry expertise from Omdia and Canalys on how to navigate the challenges and embrace opportunities in the tumultuous market, this e-book reveals the key trends expected to shape consumer markets in 2025 and beyond.
By understanding these trends and themes, businesses can capitalize on the opportunities of 2025 while mitigating risks, ensuring growth and resilience in a rapidly changing global environment.
We look forward to working with you and helping you to leverage opportunities in your market.
Nicole PengResearch VP, Consumernicole.peng@informa.com
