How Partner Ecosystems are Reshaping the $420 Billion Business SaaS Market
This Omdia playbook reveals how top-performing SaaS companies leverage eight distinct routes to market, address the 28 key decision moments of millennial buyers, and extend customer value creation far beyond the initial 30-day period.
How Partners, Vendors and MSPs become more successful in the global SaaS 100 ecosystem
Thank you for reading
In today's competitive SaaS landscape, strategic ecosystem development has become the differentiator between market leaders and followers.
This playbook reveals how top-performing SaaS companies leverage eight distinct routes to market, address the 28 key decision moments of millennial buyers, and extend customer value creation far beyond the initial 30-day period.
With hyperscaler marketplaces projected to generate $85 billion in SaaS sales by 2028—and partners influencing half of these transactions by 2027—understanding these ecosystem dynamics is essential.
Discover the partnership strategies driving premium market valuations and position your organization for sustainable growth in an increasingly ecosystem-centric marketplace.
On-demand webinarHow Partner Ecosystems are Reshaping the $420 Billion Business SaaS Market
Join Lisa Lawson, Principal Analyst and Jay McBain, Chief Analyst, in this 30-minute webinar, as they reveal insights from their recent report of the Business SaaS landscape. Watch the full on-demand webinar here.
