The Forces Shaping 2026
Uncover the critical themes identified in Omdia's 2026 Research Agenda that will define the enterprise, channel, telco, consumer, and integrated tech markets in 2026.
Enterprise & Channel
Consumer
Telecoms
Integrated Tech
Chief Research Officer
Omdia’s mission is to anticipate changes in technology markets, to provide expertise that listens, and to offer advice that leads.
Omdia's coverage is global and comprehensive, ranging from semiconductors to enterprise and consumer channels to market. We ask the right questions to understand how broad shifts in macroeconomics and technology will affect vendors, channel partners, service providers, consumers, and enterprises. Across our breadth, three broad themes stand out for 2026.
Growth in Uncertain Times
The shift in the global economic and political order is challenging the tech industry. We will help you understand the dramatic impact on the supply chain, technology development, distribution, go-to-market, and market access. We also track the industry as it reassesses investment, costs, and growth prospects. Topics covered include tariffs, risk and resilience, supply chain impact, and digital sovereignty.
AI: Keeping up with Innovation
The rubber has hit the road: the advance of AI is compressing innovation cycles in the tech industry. Omdia predicts that new data center projects to boost computing capacity will be among the largest in history. However, there is a growing tension in the industry: as accelerated development and rapid infrastructure and technology investment fuels the supply-side, there will be a dramatic increase in pressure to demonstrate meaningful gains in efficiency and incremental revenue among business customers and their partners.
The Evolving CIO Agenda
For over a decade, the CIO’s role has evolved from technical infrastructure manager to strategic business partner. AI, cyber, cloud, and changing business imperatives have already shifted the CIO’s responsibilities to include data governance, customer and employee experience, and organizational transformation.
